Now You Really NEED Web Analytics!

Search Engine Rankings don't measure success anymore - click to see the full article.

So how do you measure success? Now you really need Web Analytics.

A good place to start is using Google Analytics. It is free and easy to use. To replace rankings as a key indicator of success, the first data to look at will tell you:

1) How many visitors are you getting for each of your key phrases.
2) How many of those visitors are contacting you to become your sales leads or purchasing your products.

In your Google Analytics reports look at "Traffic Sources" in the left menu and then "keywords" in the submenu. In the upper right set the time frame of interest. It currently defaults to the last 30 days. You will see the number of visitors who searched and visited your website for each key phrase. Wow - that #1 ranking that didn't bring in any visitors doesn't look so important now does it? And that #5 ranking has been attracting gaggles of visitors. It's not the rankings - it's the visitors.

Actually that wrong too. It's what the visitors do that matter. We want to learn more about the visitors that eventually become good sales leads or purchase. Check out the "goal conversion" tab. This data is the holy grail - it shows you, for visitors who contact you or purchase, what search phrase they used to find your website! Wow! Good information! You have to set this up to collect the data. Follow Googles' easy instructions.

Let's generate leads!
Susan

Susan Hankins
Ask-Susan, LLC
866-380-4972