Now You Really NEED Web Analytics!

Search Engine Rankings don't measure success anymore - click to see the full article.

So how do you measure success? Now you really need Web Analytics.

A good place to start is using Google Analytics. It is free and easy to use. To replace rankings as a key indicator of success, the first data to look at will tell you:

1) How many visitors are you getting for each of your key phrases.
2) How many of those visitors are contacting you to become your sales leads or purchasing your products.

In your Google Analytics reports look at "Traffic Sources" in the left menu and then "keywords" in the submenu. In the upper right set the time frame of interest. It currently defaults to the last 30 days. You will see the number of visitors who searched and visited your website for each key phrase. Wow - that #1 ranking that didn't bring in any visitors doesn't look so important now does it? And that #5 ranking has been attracting gaggles of visitors. It's not the rankings - it's the visitors.

Actually that wrong too. It's what the visitors do that matter. We want to learn more about the visitors that eventually become good sales leads or purchase. Check out the "goal conversion" tab. This data is the holy grail - it shows you, for visitors who contact you or purchase, what search phrase they used to find your website! Wow! Good information! You have to set this up to collect the data. Follow Googles' easy instructions.

Let's generate leads!
Susan

Susan Hankins
Ask-Susan, LLC
866-380-4972

Further Instructions on Adding Google Analytics to Your Blog

1) Log into your Google Analytics account.
2) Add a profile with the URL for your blog
3) Find and copy the tracking code
4) Edit the template as outlined in the previous blog
5) Publish a new post so the tracking code now appears in your blog
6) Test and check Google Analytics

Adding Google Analytics to Your Blog

You track the behavior of your visitors on your website and you can see how many visitors were referred to your website from your blog, but how about tracking the visitors to your blog? Google Analytics provides free code and great reports for both your website and your blog.

Here are the instructions from Google:

Where do I place the Analytics code in my Blogspot domain?

In order to place the Analytics code on all of the pages in your Blogspot domain, simply insert the code before the closing tag in the template. Analytics will then be able to track both the post pages for your blog and your homepage. To begin using Analytics to track visitors to your blog, follow these steps:

1. Log in to your Blogger account.
2. Select the blog you'd like to track, then click 'Settings' from the Manage options.
3. Edit your template
- Classic Template Users select the "Template" tab.
- Layouts Users select the "Layout" tab.
4. Select the 'Edit HTML' tab.
5. Scroll to the bottom of the code.
6. Find the "close body" tag, which usually appears towards the end of the code in the template.
7. Paste the Analytics tracking code just above the tag.
8. Click 'Save Template.'
9. Click 'Republish' to update your live site.

Let's generate leads!

Susan Hankins
Ask-Susan, LLC
866-380-4972

How well is your website working?

How well is you website generating leads? How do you know?

Some ways that you can tell which leads are from your website are unique phone numbers, click to chat, unique email addresses and web forms. These tell you how many of the website visitors contact you.

A few questions remain:
1) How did we attract such great visitors - the kind that becomes a lead?
2) What about all those other visitors? What did they do? Why didn't they contact us?
3) How can we attract more great visitors and get more of the visitors to contact us?

You can get insight into the performance of your website using web analytics. One of the good ones is Google Analytics and it is free.

Let's generate leads!